FFFN growth plan · underseage.studio

Every price on one screen

The full menu.

Option	Price	What it is
Email Engine	$1,200 one-off	Five custom automation emails built into the store, plus your list segmented. No monthly fee.
Extra email templates	$300 each	Any additional template later (drop announcement, sale). One-off, yours permanently.
Care Plan	$195/mo	Everyday store changes handled within a few business days.
Care Plan +	$395/mo	Same as Care Plan with same-day response and 2 hours of development work each month.
Casual work (no plan)	$300 min	Up to 3 hours of development. Larger jobs quoted before work starts.
Meta ads management	$350/mo	Ads run end to end, with your ad spend up to $3,100/mo paid direct to Meta.
Meta ads management	$600/mo	Same, for ad spend up to $6,200/mo. Above that, priced by agreement.
Care Plan + and ads bundle	$700/mo	Care Plan + and $350 tier ads management together. Separately $745, saves $45/mo.

All prices include GST, invoiced to Sixty North Pty Ltd. Everything is optional and month to month, no lock-in contracts. Ad spend is yours, paid directly to Meta.

01 · Email Engine

$1,200 one-off. No monthly fee.

$1,200 one-off

Five custom FFFN email templates wired into the store's automations, plus your full contact list segmented. Built once, runs permanently, yours to keep.

What gets done

Abandoned checkout emailSent automatically to people who reached the checkout and stopped.
Abandoned cart emailSent automatically to people who added to cart and left. Replaces the plain default with a fully branded one.
Welcome series with a first-order offerConverts new subscribers to a first order.
Thank you and review requestSent after purchase, connected to your reviews app.
Win-back emailSent to past buyers who have stopped ordering. 9,015 people qualify.
List segmentationEvery contact grouped into buyers, subscribers and inactive, plus one re-engagement send to the inactive group through HighLevel before you cancel it.
Klaviyo set up to cost lessIf you move to Klaviyo later, you pay for the contacts that matter rather than all 20,000. The difference is several hundred dollars a month.

Extra templates laterA drop announcement, a sale template, whatever you need. Same custom standard, any time.

$300 eachone-off, yours permanently

Not included

No monthly email management. You write and run your own campaigns. Help with a specific send later is covered by the casual rate or Care Plan + hours.

The list work from the build (20,305 contacts cleaned, 6 live customer segments) was done at no extra charge and nothing in this document re-charges it.

02 · Care plans

$195 or $395 a month.

Care PlanEveryday store changes handled: products, wording, prices, banners, collections. Security and backups watched. Response within a few business days.

$195/momonth to month

Care Plan +Everything in Care Plan, plus same-day response, urgent problems fixed first in the queue, and 2 hours of development work every month.

$395/momonth to month

No planCasual work at a $300 minimum, covering up to 3 hours of development. Larger jobs quoted before any work starts.

$300 minup to 3 hours

What development work covers (the 2 hours on Care Plan +)

Klaviyo and email platform work: setup, segment changes, connecting flows.
New sections or layout changes on any page of the store.
Animations or interactive elements for a launch or a new range.
Apps and integrations: installing, configuring, connecting to the store.
Checkout, shipping and navigation changes.

What never touches those hours (covered on both plans)

Adding or updating products.
Wording and price changes.
Banner and image swaps.
Collection changes.

How the plans stay fair, both ways

No lock-in contracts. Billed monthly in advance, cancel any time before your next billing day.
Included hours are per month and do not accumulate.
Restarting a cancelled plan is a one-off $150.
Larger jobs are always quoted separately, on a plan or not.

Not included

Larger jobs beyond the everyday changes and included hours. Those are quoted separately before any work starts.

03 · Meta ads management

$350 or $600 a month.

Ad spend up to $3,100 a monthAbout $100 a day if you use all of it.

$350/momanagement

Ad spend up to $6,200 a monthAbout $200 a day. More campaigns, more audiences, more adjustment.

$600/momanagement

Ad spend above $6,200 a monthPriced when you get there, agreed before anything changes.

by agreementat the time

You supply

The content. Photos, videos, product shots. Your words if you want a say in them.
The ad spend. Paid directly to Meta, always yours, at whatever level you commit to.
A short monthly review. We go over the results together and set next month.

I run

The campaigns. Built and structured in Ads Manager, up to three running at once.
The audiences. Up to three per campaign: your followers, past buyers, and new people similar to your buyers.
The week to week. Budgets watched, underperforming ads switched off, the ones making money given more.

The monthly report, one page, five things

Spend and return: total spend, total sales from ads, and the return per dollar.
What ran: each campaign and audience, one line each.
What was switched off, and why: the underperformers and what replaced them.
Next month's plan: spend recommendation, what content to make more of, what gets tested next.
Anything that needs your decision: what I need from you, if anything.

Not included

Ad spend (paid directly to Meta, you set the level) and content creation (you supply the photos and videos).

Care Plan + and Meta ads together

$700/mo

Same-day support, 2 development hours a month, and ads management with spend up to $3,100 a month. Separately $745.

Save $45 every month

The other costs

What you pay other people.

Shopify

from $42/mo

Already running, paid to Shopify. Nothing changes.

Email platform

$0 to start

Shopify Email is near free at your send volume. If you later move to Klaviyo, the Email Engine segmentation keeps that bill to the contacts that matter.

Meta ad spend

you set it

Paid directly to Meta at whatever level you choose. The management fee is separate.

A suggested order

If you add them one at a time.

First: Email Engine, $1,200 one-off. Built once, runs permanently.
Second: Care Plan, $195 a month. Everyday changes handled while the emails do their work.
Then: Meta ads, $350 a month, once you are ready to put spend behind it.
Later, only if you need it: Care Plan +, $395 a month, when you start wanting development work every month.

Why that order

The two pieces do different jobs. The Email Engine works on the customers you already have, the people who know you and have bought before, and reaching them costs you almost nothing. That is the quickest money on the table, so it goes first. Care Plan keeps the store current while that runs, and at $195 it covers everything you use day to day.

Meta ads are the logical next step, because that is how you start bringing new people to FFFN. The emails keep your existing customers coming back, the ads go out and find the next ones. Putting them in that order means every new customer the ads bring in lands in an email system that is already set up to keep them.

Care Plan + comes last because the extra development hours only earn their keep once you are launching new products or building new pages regularly.

Two ways in

Or pick the path that suits your cash flow.

Both end in the same place. The difference is whether you pay for the email work once up front, or spread it across the monthly plan.

Path 1 · Email first, recommended

Start with the Email Engine. Your first big mover, and the fastest money on the table.
Five custom templates. The five emails that get sent most often, so they are worth designing properly. Once they are built it is set and forget for those five.
Then the segmenting. Campaigns go only to the people with a real chance of buying, instead of the whole list.
Then Meta ads when you are ready to spend.
Then Care Plan + only if you need it. You may never need it. Plenty of months you can stay on Care Plan and pay casually when a launch comes up.

Path 2 · Spread it monthly

Start on Care Plan +. No $1,200 up front, $395 a month instead.
Use the two development hours each month to build the email segmenting piece by piece.
Being straight with you: those hours will not stretch to me designing new templates every month.
Which is fine on Klaviyo. Their templates are genuinely good, and once you are set up you can build campaigns yourself with confidence.
Then Meta ads once the email side is running.

One thing to price before you commit

Either path most likely means moving to Klaviyo. Klaviyo bills per contact on your list rather than per email sent, so the monthly cost depends on how big your list is, not how often you send. We should work that number out together first so there is no surprise on your card.

Nothing is locked in and nothing depends on anything else. You can start on either path and change your mind.

The costs, and what gets done.

The full menu.

$1,200 one-off. No monthly fee.

What gets done

$195 or $395 a month.

$350 or $600 a month.

The monthly report, one page, five things

Care Plan + and Meta ads together

What you pay other people.

from $42/mo

$0 to start

you set it

If you add them one at a time.

Why that order

Or pick the path that suits your cash flow.

Pick where to start.